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Google Tests Expanded
Search To Include Printed Works
by: Jakob Jelling
Google Labs is currently testing Google
Print, which returns results from within scanned printed
books along with Google's standard web search results. The
searcher doesn't have to do anything special - the printed
work results are already included in the Google database.
Searchers have the option of narrowing their search by
including, for example, the word "book" in their search
terms. For example, a search on "home repair" might return a
variety of web sites, online merchants, etc., while changing
the search to "home repair book" will help filter the
results to include more material scanned directly from
books.
Publishers don't want their entire books
read online of course, so Google limits the number of pages
a single user may read at any one time. A user can see the
page where their search was found, plus they can go two
pages forward and two pages backward from their original
result page. Google provides links to merchants where the
book can be purchased. Google earns no revenue from book
purchases, but they do display their contextual advertising
within the Google Print results, and they share this with
participating publishers.
Once you've found your search terms in a
book, you can then enter additional search terms that will
be limited to the book itself, rather than the entire web.
Google's selection includes both fiction and non-fiction,
technical reference and professional books, textbooks, and
more.
Since Google Print is currently in
testing, a searcher won't necessarily find results from
every book they expect to see. As the program grows, Google
has indicated they will continue to add books to their
searchable database. Publishers who want to participate can
do so for free.
By Jakob Jelling
http://www.sitetube.com
About The Author
Jakob Jelling is the founder of
http://www.sitetube.com. Visit his website for the
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