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Search Engine monopoly
by: Omair Aasim
Ever wondered how one search engine is
dominating the entire web. In any business, you have so much
stiff competition. Is there any business that you can start
that has no competition ? Whether you decide to open a
restaurant or a real estate company - you are going to have
a lot of competition. And picture the competition that you
will have - you will have 100's or probably 1000 other
people doing the same business. But in search engine
competition, you can probably count in your fingers as to
how many search engines there are. But still people are
hesitant to go into this field.
Ever wondered what is the market of having
your own Search Engine. As of today, this is a multibillion
dollar industry and it is being dominated by one search
engine. Imagine ten years down the road - when everything is
moving towards the internet - what huge advantage it would
be to have a search engine. Why do you think, companies like
Microsoft are jumping into this market.
In order to break the monopoly of one
search engine, Objects Search has introduced a concept of
topic search engines. They believe that if there is a search
engine on a specific topic - people looking for information
on that topic would prefer going to that topic search engine
rather than going to a general search engine like Google.
For instance- say if there is a search engine exclusively
for music. If a person wants to search something on music,
would he prefer going to a specific music search engine or
google.
Objects Search hosted solution allows you
to run your own search engine.You can have your own special
search engine such as travel, games,animals, medical,
software, sports, music, cars or any other category you
like.They create and host custom search engine for you by
indexing only those sites which meets your selected
category. You can also select to index the whole web instead
of some specific category.
It is a very bold concept. Right now
people are very hesitant to step into this field. They think
it is not possible to compete with giants like Google or
Yahoo. Well look at it this way, even if you dont compete
with google and yahoo, but just by being in that industry -
you wud end up getting a small piece of the multibillion
dollar industry pie which would amount to a lot.
About The Author
Omair Aasim is the founder and president
of Software Objects - the parent company of Objects Search.
You can contact the author at
objectsearch@gmail.com. |
